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Data Warehousing & Business Intelligence Summit

Date Price Contact
March 24, 2026 € 770 (ex. VAT) customerservice@adeptevents.nl
+31 (0)172 742680
Time Location
09:00 - 17:00 Van der Valk Hotel, Utrecht
TYPESocial
Face-to-Face @AdeptEventsNL
#dwbisummit
Date Price
March 24, 2026 € 770 (ex. VAT)
Time
09:00 - 17:00
Location Contact
Van der Valk Hotel, Utrecht customerservice@adeptevents.nl
+31 (0)172 742680
TYPE
Face-to-Face
Date
March 24, 2026
Price
€ 770 (ex. VAT)
Time
09:00 - 17:00
Location
Van der Valk Hotel, Utrecht
Contact
customerservice@adeptevents.nl
+31 (0)172 742680
TYPE
Face-to-Face
EARLY BIRD
The Early Bird rate of € 693,00, VAT excluded, expires (*) on 6 February 2026. Register now and receive discount!

Schedule

  • 24 March 2026, conference
  • 25 March 2026, workshops
    Rutger Rienks
    09:15 - 10:15 | Room 1

    New times: From Data for AI to AI for Data

    We are used to managing data before deploying AI: carefully collecting, cleaning and structuring it. But that is changing. AI now helps to improve data itself: automatically enriching, validating, integrating and documenting it. We are moving from static management to dynamic improvement: AI brings data to life and changes how we deal with it
    Read more

    We are used to managing data before deploying AI: carefully collecting, cleaning and structuring it. But that is changing. AI now helps to improve data itself: automatically enriching, validating, integrating and documenting it. We are moving from static management to dynamic improvement: AI brings data to life and changes how we deal with it

    Topics and discussion points:

    • Data becomes a living, self-learning system through AI.
    • Errors and missing data can be automatically detected and corrected.
    • Data sources will soon merge automatically.
    • Classification, documentation and compliance are increasingly supported in real time.
    • The promise of less manual work seems within reach, but how far are we really from achieving it?
    Read less
      Rutger Rienks | Thought Leader Data Strategy | KPN
    Eevamaija Virtanen
    09:15 - 10:15 | Room 1

    Grounded AI in Data Warehousing: How to Make Your LLM Stop Lying

    Hallucinations from AI can destroy trust in BI outputs. This live, technical session walks through building an LLM-powered analytics assistant that only answers from governed, verified data.
    Read more

    Hallucinations from AI can destroy trust in BI outputs. This live, technical session walks through building an LLM-powered analytics assistant that only answers from governed, verified data. Using Snowflake Cortex Semantic Models, Cortex Analyst, and Cortex Search, we’ll map business terms to actual definitions, auto-generate safe SQL and trace every step for auditability. You’ll see the full stack in action, with architecture diagrams and code patterns you can implement.

    Key takeaways:

    • How to ground LLMs in your semantic layer
    • How to integrate text-to-SQL safely in BI workflows
    • How to make AI outputs traceable and defensible
    • How to connect unstructured docs and structured data in one system
    • How to design observability into AI so you know when it fails.
    Read less
      Eevamaija Virtanen | Lead Data Engineer | Invinite
    Juha Korpela
    09:15 - 10:15 | Room 1

    Semantic modeling or modeling semantics?

    Semantic layers are seeing a major spike in interest at the moment. With the advances of GenAI, being able to add business context around your data has become even more valuable than before. In this session, we dive into what “semantics” actually means and how we should look beyond individual solutions to truly unlock the value of real business context.
    Read more

    Semantical context is needed for both human and AI users to understand what the data they’re seeing is about and how they should use it. Semantic layers are the technological solution our engineering teams currently like to propose as a solution. But how much of the work we do around semantic layers actually has to do with semantics? And what about all the other data in the organization that never goes through your semantic layer technology? While the intent of semantic layers and the modeling involved is good, many implementations focus on the technologies and fail to consider the actual semantics. We will explore this seemingly paradoxical problem and consider a path forward, toward real business context being applied not only to individual datasets, but at enterprise scale.

    Topics and discussion points:

    • Current role of the semantic layer as query abstraction
    • Where do we get the semantics from – the ugly truth
    • Semantic modeling maturity curve from cargo cults to universal semantics
    • Discovering actual business context with the help of conceptual modeling
    • Semantics beyond a single layer – linking between solution-level datasets and enterprise-level semantics
    • Semantics beyond analytics – AI use cases and more.
    Read less
      Juha Korpela | Founder | Datakor Consulting
    Rick van der Lans
    09:15 - 10:15 | Room 1

    The Holistic Data Architecture: From Source to Insight

    Organizations face complex data challenges that common architectures—data warehouses, lakes, lakehouses, and fabrics—only partly solve. A holistic architecture covering the full data journey, from source to insight, is needed, with these architectures serving as components of a larger whole.
    Read more

    Many organizations struggle with complex data challenges. Examples include tracking data usage (both transactional and analytical), properly managing and maintaining historical data, synchronizing source systems, reconstructing events (operational lineage), making data and reports accessible via metadata, streamlining data exchange, and preparing data for AI applications.
    Often, the solution is sought in reference architectures based on, for example, a data warehouse, data lake, data lakehouse, or data fabric. While valuable, these architectures do not fully address the challenges mentioned above. They focus only on part of the data journey and fail to solve the core problems.
    To truly tackle these challenges, a data architecture must cover the entire data journey: from source to insight. Only a holistic approach can achieve this. During this session, we will discuss a data architecture that spans the full data journey. The previously mentioned architectures may play a role within that architecture, but only as components of a larger whole.

    This session will cover, among other topics:

    • Three types of IT systems: source systems, compensation systems and analytical systems
    • The positioning of data warehouses, data lakes, and data lakehouses as compensation systems
    • An overview of the Delta data architecture
    • How source systems can be made future-proof by “wrapping” them with additional modules
    • The importance of abstraction and data minimization within a data architecture
    • The role of metadata as the driving force behind a modern data shop.
    Read less
      Rick van der Lans | Managing Director | R20/Consultancy
    Jos van Dongen
    09:15 - 10:15 | Room 1

    Beyond Hive: Navigating the Open Table Format Revolution in Modern Data Lakes

    The data lake world is shifting from Hive to formats like Iceberg, Hudi, Delta Lake and DuckDB. This session offers practical guidance on schema evolution, time travel, ACID and metadata, highlighting pros, pitfalls and costs so you can choose the right format with confidence.
    Read more

    The data lake landscape is undergoing a fundamental transformation. Traditional Hive tables are giving way to a new generation of open table formats—Apache Iceberg, Apache Hudi, Delta Lake, and emerging contenders like DuckDB—each promising to solve the inherent challenges of managing massive datasets at scale.
    But which format fits your architecture? This session cuts through the marketing noise to deliver practical insights for data architects and engineers navigating this critical decision. We’ll explore how these formats tackle schema evolution, time travel, ACID transactions, and metadata management differently, and what these differences mean for your data platform’s performance, reliability, and total cost of ownership.
    Drawing from real-world implementations, you’ll discover the hidden complexities, unexpected benefits, and common pitfalls of each approach. Whether you’re modernizing legacy Hive infrastructure, building greenfield data lakes, or evaluating lakehouse architectures, you’ll leave with a clear framework for choosing and implementing the right open table format for your specific use case—and the confidence to justify that decision to stakeholders.

    Highlights:

    • Format Face-Off: Direct comparison of Hive, Iceberg, Hudi, Delta Lake, and Ducklake capabilities across critical dimensions including ACID guarantees, partition evolution, and query performance optimization
    • Real-World Battle Scars: Lessons learned from production deployments including migration strategies, performance tuning insights, and cost implications at petabyte scale
    • Ecosystem Integration Deep-Dive: How each format plays with modern compute engines (e.g. Spark, Flink, Trino, Presto, DuckDB) and cloud platforms, plus vendor lock-in considerations
    • The Hidden Costs: Beyond storage and compute—examining operational overhead, team expertise requirements, and long-term maintenance implications of your format choice
    • Decision Framework: A practical methodology for evaluating which open table format aligns with your organization’s data architecture, workload patterns, and strategic goals.
    Read less
      Jos van Dongen | Director Erasmus Data Collaboratory | Erasmus University Rotterdam
    12:30 - 13:30 | Plenary

    Lunch break

    Read more
    Read less
    16:50

    Reception

    Read more
    Read less
    Rutger Rienks
    09:15 - 10:15 | Room 1

    New times: From Data for AI to AI for Data

    We are used to managing data before deploying AI: carefully collecting, cleaning and structuring it. But that is changing. AI now helps to improve data itself: automatically enriching, validating, integrating and documenting it. We are moving from static management to dynamic improvement: AI brings data to life and changes how we deal with it
    Read more

    We are used to managing data before deploying AI: carefully collecting, cleaning and structuring it. But that is changing. AI now helps to improve data itself: automatically enriching, validating, integrating and documenting it. We are moving from static management to dynamic improvement: AI brings data to life and changes how we deal with it

    Topics and discussion points:

    • Data becomes a living, self-learning system through AI.
    • Errors and missing data can be automatically detected and corrected.
    • Data sources will soon merge automatically.
    • Classification, documentation and compliance are increasingly supported in real time.
    • The promise of less manual work seems within reach, but how far are we really from achieving it?
    Read less
      Rutger Rienks | Thought Leader Data Strategy | KPN
    Eevamaija Virtanen
    09:15 - 10:15 | Room 1

    Grounded AI in Data Warehousing: How to Make Your LLM Stop Lying

    Hallucinations from AI can destroy trust in BI outputs. This live, technical session walks through building an LLM-powered analytics assistant that only answers from governed, verified data.
    Read more

    Hallucinations from AI can destroy trust in BI outputs. This live, technical session walks through building an LLM-powered analytics assistant that only answers from governed, verified data. Using Snowflake Cortex Semantic Models, Cortex Analyst, and Cortex Search, we’ll map business terms to actual definitions, auto-generate safe SQL and trace every step for auditability. You’ll see the full stack in action, with architecture diagrams and code patterns you can implement.

    Key takeaways:

    • How to ground LLMs in your semantic layer
    • How to integrate text-to-SQL safely in BI workflows
    • How to make AI outputs traceable and defensible
    • How to connect unstructured docs and structured data in one system
    • How to design observability into AI so you know when it fails.
    Read less
      Eevamaija Virtanen | Lead Data Engineer | Invinite
    Juha Korpela
    09:15 - 10:15 | Room 1

    Semantic modeling or modeling semantics?

    Semantic layers are seeing a major spike in interest at the moment. With the advances of GenAI, being able to add business context around your data has become even more valuable than before. In this session, we dive into what “semantics” actually means and how we should look beyond individual solutions to truly unlock the value of real business context.
    Read more

    Semantical context is needed for both human and AI users to understand what the data they’re seeing is about and how they should use it. Semantic layers are the technological solution our engineering teams currently like to propose as a solution. But how much of the work we do around semantic layers actually has to do with semantics? And what about all the other data in the organization that never goes through your semantic layer technology? While the intent of semantic layers and the modeling involved is good, many implementations focus on the technologies and fail to consider the actual semantics. We will explore this seemingly paradoxical problem and consider a path forward, toward real business context being applied not only to individual datasets, but at enterprise scale.

    Topics and discussion points:

    • Current role of the semantic layer as query abstraction
    • Where do we get the semantics from – the ugly truth
    • Semantic modeling maturity curve from cargo cults to universal semantics
    • Discovering actual business context with the help of conceptual modeling
    • Semantics beyond a single layer – linking between solution-level datasets and enterprise-level semantics
    • Semantics beyond analytics – AI use cases and more.
    Read less
      Juha Korpela | Founder | Datakor Consulting
    Rick van der Lans
    09:15 - 10:15 | Room 1

    The Holistic Data Architecture: From Source to Insight

    Organizations face complex data challenges that common architectures—data warehouses, lakes, lakehouses, and fabrics—only partly solve. A holistic architecture covering the full data journey, from source to insight, is needed, with these architectures serving as components of a larger whole.
    Read more

    Many organizations struggle with complex data challenges. Examples include tracking data usage (both transactional and analytical), properly managing and maintaining historical data, synchronizing source systems, reconstructing events (operational lineage), making data and reports accessible via metadata, streamlining data exchange, and preparing data for AI applications.
    Often, the solution is sought in reference architectures based on, for example, a data warehouse, data lake, data lakehouse, or data fabric. While valuable, these architectures do not fully address the challenges mentioned above. They focus only on part of the data journey and fail to solve the core problems.
    To truly tackle these challenges, a data architecture must cover the entire data journey: from source to insight. Only a holistic approach can achieve this. During this session, we will discuss a data architecture that spans the full data journey. The previously mentioned architectures may play a role within that architecture, but only as components of a larger whole.

    This session will cover, among other topics:

    • Three types of IT systems: source systems, compensation systems and analytical systems
    • The positioning of data warehouses, data lakes, and data lakehouses as compensation systems
    • An overview of the Delta data architecture
    • How source systems can be made future-proof by “wrapping” them with additional modules
    • The importance of abstraction and data minimization within a data architecture
    • The role of metadata as the driving force behind a modern data shop.
    Read less
      Rick van der Lans | Managing Director | R20/Consultancy
    Jos van Dongen
    09:15 - 10:15 | Room 1

    Beyond Hive: Navigating the Open Table Format Revolution in Modern Data Lakes

    The data lake world is shifting from Hive to formats like Iceberg, Hudi, Delta Lake and DuckDB. This session offers practical guidance on schema evolution, time travel, ACID and metadata, highlighting pros, pitfalls and costs so you can choose the right format with confidence.
    Read more

    The data lake landscape is undergoing a fundamental transformation. Traditional Hive tables are giving way to a new generation of open table formats—Apache Iceberg, Apache Hudi, Delta Lake, and emerging contenders like DuckDB—each promising to solve the inherent challenges of managing massive datasets at scale.
    But which format fits your architecture? This session cuts through the marketing noise to deliver practical insights for data architects and engineers navigating this critical decision. We’ll explore how these formats tackle schema evolution, time travel, ACID transactions, and metadata management differently, and what these differences mean for your data platform’s performance, reliability, and total cost of ownership.
    Drawing from real-world implementations, you’ll discover the hidden complexities, unexpected benefits, and common pitfalls of each approach. Whether you’re modernizing legacy Hive infrastructure, building greenfield data lakes, or evaluating lakehouse architectures, you’ll leave with a clear framework for choosing and implementing the right open table format for your specific use case—and the confidence to justify that decision to stakeholders.

    Highlights:

    • Format Face-Off: Direct comparison of Hive, Iceberg, Hudi, Delta Lake, and Ducklake capabilities across critical dimensions including ACID guarantees, partition evolution, and query performance optimization
    • Real-World Battle Scars: Lessons learned from production deployments including migration strategies, performance tuning insights, and cost implications at petabyte scale
    • Ecosystem Integration Deep-Dive: How each format plays with modern compute engines (e.g. Spark, Flink, Trino, Presto, DuckDB) and cloud platforms, plus vendor lock-in considerations
    • The Hidden Costs: Beyond storage and compute—examining operational overhead, team expertise requirements, and long-term maintenance implications of your format choice
    • Decision Framework: A practical methodology for evaluating which open table format aligns with your organization’s data architecture, workload patterns, and strategic goals.
    Read less
      Jos van Dongen | Director Erasmus Data Collaboratory | Erasmus University Rotterdam
    12:30 - 13:30 | Plenary

    Lunch break

    Read more
    Read less
    16:50

    Reception

    Read more
    Read less
      Juha Korpela
      09:00 - 12:30 | March 25

      Data Mesh Information Architecture: modeling data products and domains [English spoken]

      This workshop addresses information architecture in decentralized data environments. It examines how domains document and share data, explores conceptual and logical modeling for clarity and interoperability, and provides practical exercises to design data products aligned with domain semantics.
      Read more

      Data Mesh is a federated approach to data management and governance developed by Zhamak Dehghani. It’s structure is based on domains and data products, elements that have also seen wide attention from organizations that are not otherwise working towards a full Mesh implementation. Working with autonomous domains who share data to the rest of the organization via data products is an excellent way to bring data work closer to the business and to allow domain-specific prioritization instead of a massive centralized bottleneck team. However, with domains having their own understanding of business and its core concepts, semantic interoperability becomes a challenge. This workshop focuses on the problems of Information Architecture in a de-centralized landscape. How can we document what data we have available, how do we understand what other teams’ data means, and how do we maintain a big picture of what is where? We will explore conceptual modeling as a key method of documenting the business context and semantics of domains and data products, more detailed logical modeling as a means to document data product structures, and consider both within-domain and cross-domain linking of various models and objects in them. As a hands-on exercise, we will model a domain and design some example data products that maintain strong links with their domain-level semantics. The workshop will give you the basic skills to do data modeling at these higher levels of abstraction, and understanding of the key characteristics and challenges of the Data Mesh that affect the way we need to do data modeling.

      Learning objectives

      • Understand the basics of the Data Mesh paradigm and its challenges relating to information architecture and semantics
      • Learn the basics of conceptual modeling as a method of defining the business context of domains and data products
      • Learn the basics of logical modeling as a part of data product design process
      • Learn how solution-level metadata (e.g. data contracts) can expose domain-level context across domain boundaries
      • Understand the basic operating model of information architecture management in the context of independent domain teams within a Data Mesh setup

       

      Who is it for

      • Data Architects
      • Chief Data Officers and Heads of Data interested in federated operating models
      • Data Product Owners and Team Leads working in a federated model
      • Data Governance experts

       

      Detailed Course Outline

      1. Introduction

      • Welcome and introductions
      • Course agenda and goals

       

      2. Data Mesh basics

      • General idea
      • Four pillars of Data Mesh according to Dehghani
      • Domains and domain teams
      • Data products
      • The interoperability challenge

       

      3. How conceptual models help with cross-domain understanding

      • Basics of conceptual modeling: entities, relationships, and attributes
      • How to identify the real business objects
      • Building definitions and glossaries

       

      4. Hands-on exercise: modeling a domain

      • Domain boundaries
      • Identifying entities within the domain
      • Definitions and “domain ontology”

       

      5. Data modeling as part of data product design

      • Understanding product scope as part of the domain model
      • Logical model as product-level design & documentation
      • Deriving logical models from conceptual model
      • Maintaining links with the domain model
      • What happens when the product expands beyond the domain?

       

      6. Ensuring semantic interoperability at the domain boundary

      • Exposing metadata from domains and data products
      • Data contract basics
      • Domain glossaries vs. shared enterprise glossaries
      • Dealing with polysemes

       

      7. Data Mesh information architecture operating model

      • Domain team responsibilities
      • Data product owner responsibilities
      • Platform team responsibilities
      • Federated governance

       

      8. Conclusion

      • Key takeaways
      • Where to start in your organization
      • How to learn more
      Read less
        Juha Korpela | Founder | Datakor Consulting
      Alec Sharp
      13:30 - 17:00 | March 25

      Concept Modelling for Business Analysts [English spoken]

      Concept Modelling (or Conceptual Data Modelling) has seen an amazing resurgence of popularity in recent years, and Alec Sharp illustrates the many reasons for this along with practical techniques and guidelines to ensure useful models and business engagement.
      Read more

      Whether you call it a conceptual data model, a domain model, a business object model, or even a “thing model,” the concept model is seeing a worldwide resurgence of interest. Why? Because a concept model is a fundamental technique for improving communication among stakeholders in any sort of initiative. Sadly, that communication often gets lost – in the clouds, in the weeds, or in chasing the latest bright and shiny object. Having experienced this, Business Analysts everywhere are realizing Concept Modelling is a powerful addition to their BA toolkit. This session will even show how a concept model can be used to easily identify use cases, user stories, services, and other functional requirements. 

      Realizing the value of concept modelling is also, surprisingly, taking hold in the data community. “Surprisingly” because many data practitioners had seen concept modelling as an “old school” technique. Not anymore! In the past few years, data professionals who have seen their big data, data science/AI, data lake, data mesh, data fabric, data lakehouse, etc. efforts fail to deliver expected benefits realise it is because they are not based on a shared view of the enterprise and the things it cares about. That’s where concept modelling helps. Data management/governance teams are (or should be!) taking advantage of the current support for Concept Modelling. After all, we can’t manage what hasn’t been modelled!

      The Agile community is especially seeing the need for concept modelling. Because Agile is now the default approach, even on enterprise-scale initiatives, Agile teams need more than some user stories on Post-its in their backlog. Concept modelling is being embraced as an essential foundation on which to envision and develop solutions. In all these cases, the key is to see a concept model as a description of a business, not a technical description of a database schema. 

      This workshop introduces concept modelling from a non-technical perspective, provides tips and guidelines for the analyst, and explores entity-relationship modelling at conceptual and logical levels using techniques that maximise client engagement and understanding. We’ll also look at techniques for facilitating concept modelling sessions (virtually and in-person), applying concept modelling within other disciplines (e.g., process change or business analysis,) and moving into more complex modelling situations. 

      Drawing on over forty years of successful consulting and modelling, on projects of every size and type, this session provides proven techniques backed up with current, real-life examples.

      Topics include:

      • The essence of concept modelling and essential guidelines for avoiding common pitfalls
      • Methods for engaging our business clients in conceptual modelling without them realizing it
      • Applying an easy, language-oriented approach to initiating development of a concept model
      • Why bottom-up techniques often work best
      • “Use your words!” – how definitions and assertions improve concept models
      • How to quickly develop useful entity definitions while avoiding conflict
      • Why a data model needs a sense of direction
      • The four most common patterns in data modelling, and the four most common errors in specifying entities
      • Making the transition from conceptual to logical using the world’s simplest guide to normalisation
      • Understand “the four Ds of data modelling” – definition, dependency, demonstration, and detail
      • Tips for conducting a concept model/data model review presentation
      • Critical distinctions among conceptual, logical, and physical models
      • Using concept models to discover use cases, business events, and other requirements
      • Interesting techniques to discover and meet additional requirements
      • How concept models help in package implementations, process change, and Agile development

       

      Learning Objectives:

      • Understand the essential components of a concept model – things (entities) facts about things (relationships and attributes) and rules
      • Use entity-relationship modelling to depict facts and rules about business entities at different levels of detail and perspectives, specifically conceptual (overview) and logical (detailed) models
      • Apply a variety of techniques that support the active participation and engagement of business professionals and subject matter experts
      • Develop conceptual and logical models quickly using repeatable and Agile methods
      • Draw an Entity-Relationship Diagram (ERD) for maximum readability
      • Read a concept model/data model, and communicate with specialists using the appropriate terminology.
      Read less
        Alec Sharp | Founder | Clariteq Systems Consulting

       

      Also book one of the practical workshops!
      Three top rated international speakers will deliver compelling and very practical post-conference workshops. Conference attendees receive combination discounts so do not hesitate and book quickly because attendance in the workshops is limited.
      Payment by credit card is also available. Please mention this in the Comment-field upon registration and find further instructions for credit card payment on our customer service page.

      24 March 2026

      09:15 - 10:15 | New times: From Data for AI to AI for Data
      Room 1    Rutger Rienks
      09:15 - 10:15 | Grounded AI in Data Warehousing: How to Make Your LLM Stop Lying
      Room 1    Eevamaija Virtanen
      09:15 - 10:15 | Semantic modeling or modeling semantics?
      Room 1    Juha Korpela
      09:15 - 10:15 | The Holistic Data Architecture: From Source to Insight
      Room 1    Rick van der Lans
      09:15 - 10:15 | Beyond Hive: Navigating the Open Table Format Revolution in Modern Data Lakes
      Room 1    Jos van Dongen
      12:30 - 13:30 | Lunch break
      Plenary 
      16:50 | Reception
       

      Workshops 2026

      09:00 - 12:30 | Data Mesh Information Architecture: modeling data products and domains [English spoken]
      March 25    Juha Korpela
      13:30 - 17:00 | Concept Modelling for Business Analysts [English spoken]
      March 25    Alec Sharp

      Speakers

      Alec Sharp

      Rick van der Lans

      Juha Korpela

      Jos van Dongen

      Rutger Rienks

      Tanja Ubert

      Exhibitors & Media partners

      Related events

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      • Business-oriented Data Modelling Masterclass
      • Concept Modelling for Business Analysts
      • Ontwerpen van een Nieuwe Data Architectuur
      • Data Governance Sprint
      • Data Management Fundamentals
      • Agile Data Warehouse Design & Dimensional Data Modeling
      • The Data-Process Connection
      • Generative AI in Business Analysis

      @AdeptEventsNL #dwbisummit

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      Rotterdam University of Applied Sciences

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      Het Consultancyhuis

      “Longer sessions created room for more depth and dialogue. That is what I appreciate about this summit.”

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      “Inspiring and well-organized conference. Present-day topics with many practical guidelines, best practices and do's and don'ts regarding information architecture such as big data, data lakes, data virtualisation and a logical data warehouse.”

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